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1 JUNE 2022


Alejandro Echevarria

XFitness grows together with BH Fitness. The low-cost gym chain has opened three new centers with the equipment from the Spanish brand. With these, the chain has now 12 centers in Spain.

BH Fitness continues to increase its presence among large gym operator’s segment. The latest chain with which the equipment manufacturer has strengthened their relationship has been XFitness, to whom it has equipped the last three centers opened this year. With these, the brand now has 12 gyms in Spain, all of them in the Community of Madrid.

XFitness, currently ranked number 8 in the ranking of budget gyms in Spain, is a young brand in the process of expansion that is looking for flexible, agile suppliers with top-quality equipment. After promising in January to open 2 centers before midyear, the chain has not only matched, but exceeded its forecasts with three new openings.

After installing the first XFitness with BH Fitness equipment in Valdemoro in March, expectations have been far exceeded. In May, the new Humanes center was inaugurated and last week the third XFitness center with BH Fitness machines was installed in Arroyomolinos. These will not be the only openings of the brand this year, as some other club openings are planned, still to be confirmed, from now until the end of the year.

In the words of Javier Areizaga, commercial director of BH Fitness, this is the confirmation well done job. “Operators see us as close to them. For us, each project starts from scratch and we put all our love into every single new opening,”. And added: “The fact that XFitness has entrusted BH Fitness to equip three of their gym centers represents an important endorsement for us”. When asked about the reasons for this upward trend in the gym chain sector, Areizaga considered that they offer “agility, flexibility, customization, proven after-sales service, financial support and incredibly reliable machines”.

For Ruben Ruiz, partner at the chain and owner of four centers, “BH Fitness’ equipment helps us offer full service to our customers. Regarding the reasons for choosing BH Fitness, the most important thing for Ruiz is “the closeness, the customer service and the ability for quick decision making”.

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